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Our pets are forever
only eat 'feed'

Different feeds are just like different instant foods
If so, aren't you really sorry for your dogs?
If you continue to use 'dry food' as a way to supply nutrition
to your companion animal who cannot speak,
it will be a serious problem for your puppy.
The standard for old dogs created by humans is like
creating a 'dog age calculation' to hide a short lifespan.

Increased burden of caregivers' medical expenses due to various diseases

The main reason for companion animals are sent to veterinary clinics

Source: Ministry of Agriculture, Food and Rural Affairs / National Assembly Budget Office

Incorrect ingredient names in the feed

Targeting consumers who have purchased pet food within the last year

Surprisingly low safety and quality standards hidden behind lax labeling and marketing regulations

Medical expenses are growing rapidly each year

Source: Ministry of Agriculture, Food and Rural Affairs, Consumer Federation of Korea

Unclear dry food intake affects the quality and lifespan of companion animals and leads to an increase in the burden of caregivers' medical expenses

1:1 tailored nutritionally
balanced food,
not greasy instant feed!

Our pets’ staple food should be “food made just for my pet,” not “feed for every pet,” which only emphasizes expiration date and convenience.
We want the right 'life' we can be happy for a longer time with our companion animals. And that 'life' began when we were thinking about what to feed them.

  • One out of every
    five people are
    a pet family

    Treat your pets like family

    10 million people+

    Ministry of Agriculture,
    Food and Rural Affairs 2022

  • Increased incidence
    of diseases and
    shorter life expectancy

    60-70% are overweight or obese, increased cancer incidence in older dogs 10 years of age and older

    Needs of a good diet

    Ministry of Agriculture,
    Food and Rural Affairs 2022

  • Increased
    preference
    for human grade
    healthy food
    for companion
    animals

    Number of posts on pet health food, such as raw food, snacks, and natural food

    100,000 cases

    Based on Naver Blog

 Growing interest in the premium natural food market due to rising pet humanization phenomenon 
The need for an online-based customized premium pet food brand

We believe that good changes in the body of companion animals can change
the lives of pet owners by feeding them the right food, not feed.
We believe all pet owners have one wish.
‘My companion animal stays by my side healthy for a long time’
is our only wish.
‘To help pet owners and companion animals live happy life, healthy dog’s life’

We make food,
not feed

Our business started with our desire to provide ‘real food’, not feed, so that we know where the food our puppies eat come from, and trust and feed it to our puppies.

01 Are you simply buying feed just because of the brand, advertisement, price, or recommendation?

02 Do you see the effects of ingredients or health condition clearly according to life cycle or changes in the body after feeding food to your puppies?

03 Aren't you not providing essential nutrition to your puppies by feeding only mass produced industrial products?